London Fashion Week’s Mad Hatters

No ifs, ands, or buts about it: The Brits love their hats. And, seeing as they’re fond of supporting emerging designers, it makes sense the London fashion crew would champion bright new milliners, too. (After all, they need something to wear with their up-and-comer-designed duds.) Curated by Stephen Jones and supported by the Royal Ascot (which hosts the most hat-tastic horse race in the UK, and possibly the world), the four-year-old initiative welcomes three new milliners this season—Aurora (designed by Aurora Ozma), Emma Yeo, and Moody and Farrell (designed by Eloise Moody, whose work is pictured, left). They join veterans Piers Atkinson and William Chambers. “The Fall ’13 Headonism milliners usher in a new wave of excitement in millinery, combining London’s individuality and fine craftsmanship,” Jones told Style.com. “These three [new designers] complement perfectly the astounding talents of the witty Piers Atkinson and poetic William Chambers.” Headonism’s Fall ’13 hatters will unveil their new collections at an exhibition at Somerset House on the first day of London fashion week, which begins on February 15.