Fashion Complaints

SOPHIE DAHL's nude Yves Saint Laurent beauty campaign from 2000 has been named as the eighth most complained-about advert of all time. The images, which promoted the French label's Opium fragrance, showed the supermodel writhing on the floor naked wearing just heels and necklace - and were conceived by YSL's then creative director Tom Ford, never a man to shy away from an explicit image.
The campaign is the only one by a fashion label to be included in the Advertising Standards Authority's list of the 10 most complained-about promotions of all time. The ASA agreed with 948 complaints at the time, stating that the YSL image was "sexually suggestive and, in an untargeted medium, likely to cause widespread offence". The picture was only permitted to run in women's magazines.
The advert deemed as most offensive by the British public was for Yum! Restaurants, in which call-centre workers were seen singing with their mouths full - attracting 1,671 complaints. Other listed adverts included a television commercial for Paddy Power, in which a cat was kicked across a football pitch by a blind footballer.